Almost five years since his first appearance on Inside Marketing, industry legend Mark Ritson is back, the ink barely dry on the …
Be wary of email marketing response trends: terminology and list composition can skew interpretation.
Svedka vodka announced last week that its cyborg will return in the brand’s upcoming Super Bowl LX ad. The 30-second spot will …
by Mark Ritson
How To Setup Marketing Automation To Increase Brand Awareness Online
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by 1degree
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Earlier today Google announced Google Analytics their now integrated, updated, and rebranded version of Urchin, the web analytics firm they acquired earlier …
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Clicks are People Too — More from the CMA Digital Mktg Conference
by One Degreeby One Degree 0 minutes readSummary of Bryan Eisenberg’s presentation at the 2005 CMA Digital Marketing conference discussing the importance of segmentation and use of personas to …
Attempting to predict future online advertising trends has always been a perilous business. One minute, rich media formats are the apple of …
Re-reading an article I wrote back in 1998 explaining Viral Marketing (now often called WOM – Word of Mouth) made me wonder …
If you are a B2B marketer and find many of your best leads are acquired through the exchange of business cards, have …
As someone with more than a fleeting interest in domain names, I thought I’d share a few of my favourite domain name …
- Internet Marketing
Canadian Net Usage and Views: Think Big
by One Degreeby One Degree 0 minutes readBrent Lowe-Bernie of Comscore shares both recent stats on Canadian internet usage and habits and how marketers need to look at the …