The best presentation at this years CMA’s National Convention & Trade Show was from Don Tapscott, of New Paradigm. Author of Wikinomics, …
Monthly Archives
May 2007
- Peter Mosley
May 29 Double-Header from Profectio: Social Media Marketing and Consumer Engagement
by One Degreeby One Degree 1 minutes readJoin us for our double-header of events on May 29th … Guiding Light – Social Media Marketing The Internet is constantly changing …
- DomainsMeasurementSearch MarketingWeb Sites
A Crash Course In Microsoft's AdCenter – CMA Reporting
by One Degreeby One Degree 0 minutes readOwen Sagness, VP at MSN Canada presented at the CMA’s National Convention & Trade Show on reaching online objectives – with a …
- Contests & GamesSocial MediaViral Marketing
Sears.ca "CGM-driven" Wishbook Campaign leaves me feeling like Scrooge
by One Degreeby One Degree 1 minutes readMarketers everywhere want to jump on the CGM or Consumer-Generated Media bandwagon. But letting consumers vote isn’t really CGM. Click through to …
- E-mail MarketingMeasurementOffline To OnlineStrategy
Canada Post at the CMA's National Convention & Trade Show
by One Degreeby One Degree 0 minutes readDonna Reid from Canada Post presented a case study at the CMA’s National Convention & Trade Show on direct marketing to small …
- Five QuestionsSocial MediaWeb Sites
Five Questions for Pete Forde – Looking Real Good
by One Degreeby One Degree 2 minutes readDo you think you look real good? Look real good that your should be the only person on a website for a …
Click to see some interesting articles tagged by our readers in One Degree’s Backchannel.
- Peter Mosley
The CMA National Convention: Networking in Ottawa
by One Degreeby One Degree 1 minutes readNext week The CMA’s National Convention & Trade Show will be taking place in Ottawa. Spanning three days, the event is laden …
- MeasurementSearch MarketingSEO
Live from Emetrics: Google Analytics – The Next Generation
by One Degreeby One Degree 1 minutes readAt the Emetrics Summit today in San Francisco, Brett Crosby of Google Analytics announced the launch of a new version of Google …
Brands continue to make forays into Second Life… some in a big way and others through small, strategic activities. Recent entrants include …
Last week news broke that popular social media news site Digg.com had removed articles in its index after being pressured by big …
What began as a pilot project in Toronto, the Scene card has now become a national rewards program. The Scene card – …