Bill Marshall is the founder of the McLuhan International Festival of the Future, among many other things. Here he answers our Five …
One Degree
- Bright IdeasE-commerceOffline To Online
Growing B2B With Collaborative Web Technologies
by One Degreeby One Degree 0 minutes readMy last video from the CMA’s National Convention & Trade Show was with Mark Zwicker, VP of Business Development at St. Joseph’s …
- Offline To OnlineSocial MediaStrategy
Attention Social Media Fence-Sitters: Watch This Video
by One Degreeby One Degree 0 minutes readIf you are on the fence with whether you should be blogging, podcasting, or interacting online – this video is for you. …
- BrandingPublic RelationsSocial Media
Hillary’s Misguided Foray into User Generated Content
by One Degreeby One Degree 1 minutes readWill U.S. presidential candidate Hillary Clinton’s “Pick My Campaign Song” vote put her over the top in ’08? Click through to check …
- Web Sites
StartupNorth.ca: An Insiders' View of Canadian Startups
by One Degreeby One Degree 1 minutes readNew contributor Mark Kuznicki gives us the low-down on the launch of StartupNorth.ca, a new site for the Canadian startup community.
- Social MediaViral MarketingWeb Sites
Jeremy Gutsche Unlocks Cool in Ottawa
by One Degreeby One Degree 0 minutes readJeremy Gutsche, of Trend Hunter Magazine, presented during an afternoon session at the CMA’s National Convention & Trade Show on how to …
- Bright IdeasResearchSocial Media
Don Tapscott Inspires At The CMA's National Convention
by One Degreeby One Degree 1 minutes readThe best presentation at this years CMA’s National Convention & Trade Show was from Don Tapscott, of New Paradigm. Author of Wikinomics, …
- Peter Mosley
May 29 Double-Header from Profectio: Social Media Marketing and Consumer Engagement
by One Degreeby One Degree 1 minutes readJoin us for our double-header of events on May 29th … Guiding Light – Social Media Marketing The Internet is constantly changing …
- DomainsMeasurementSearch MarketingWeb Sites
A Crash Course In Microsoft's AdCenter – CMA Reporting
by One Degreeby One Degree 0 minutes readOwen Sagness, VP at MSN Canada presented at the CMA’s National Convention & Trade Show on reaching online objectives – with a …
- Contests & GamesSocial MediaViral Marketing
Sears.ca "CGM-driven" Wishbook Campaign leaves me feeling like Scrooge
by One Degreeby One Degree 1 minutes readMarketers everywhere want to jump on the CGM or Consumer-Generated Media bandwagon. But letting consumers vote isn’t really CGM. Click through to …
- E-mail MarketingMeasurementOffline To OnlineStrategy
Canada Post at the CMA's National Convention & Trade Show
by One Degreeby One Degree 0 minutes readDonna Reid from Canada Post presented a case study at the CMA’s National Convention & Trade Show on direct marketing to small …
- Five QuestionsSocial MediaWeb Sites
Five Questions for Pete Forde – Looking Real Good
by One Degreeby One Degree 2 minutes readDo you think you look real good? Look real good that your should be the only person on a website for a …

