By Erica Glasier Wow, is it hot! How hot is it? Well, it is so hot that we just had to sprinkle down this July installment of the Moleskine Art…
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Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently using platforms such as Foursquare (the current market leader), and that the networks skew heavily male. They advise that brands that target young males experiment with the services and other brands adopt a “wait and see” approach.
I couldn’t disagree more.
Here are my 5 reasons why it’s smart to start experimenting now.
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