Re-reading an article I wrote back in 1998 explaining Viral Marketing (now often called WOM – Word of Mouth) made me wonder …
One Degree
If you are a B2B marketer and find many of your best leads are acquired through the exchange of business cards, have …
As someone with more than a fleeting interest in domain names, I thought I’d share a few of my favourite domain name …
- Internet Marketing
Canadian Net Usage and Views: Think Big
by One Degreeby One Degree 0 minutes readBrent Lowe-Bernie of Comscore shares both recent stats on Canadian internet usage and habits and how marketers need to look at the …
Thindata just announced their 10th anniversary. Anybody else celebrating 10 years in the coming months? 1995 puts you pretty much at the …
BC’s Direct Marketing Day was at once both heartening and disappointing as more traditional marketers acknowledged the role of Internet in their …
- BrandingFive QuestionsStrategy
5 Questions For Michel Neray, Essential Message
by One Degreeby One Degree 2 minutes readSpeaker, Entrepreneur, Award-Winning Copywriter, Sales & Marketing Expert, Internet Pioneer, Facilitator, Name Developer, Consultant, Author, Whitewater Paddler, Martial Artist, Idea Generator, Advisor …
Have you seen that cool video by power-pop combo OK Go? If you have, Anne Holland over at MarketingSherpa tells you why. …
Too many clicks = wasted opportunity and disgruntled customers.
- Five Questions
5 Questions for David Crow – Instigator, TorCamp
by One Degreeby One Degree 1 minutes readDavid Crow loves his Mac. And he’s the chief instigator behind TorCamp – Toronto’s answer to BarCamp. We asked David Five Questions …
Guest Contributor Kate Trgovac was at the BlogOn conference in New York City and files this report on the Understanding Social Media’s …
- Five Questions
5 Questions for Ian Kelso – President, NMBA
by One Degreeby One Degree 1 minutes readWe recently put our Five Questions to Ian Kelso, President of the New Media Business Alliance. His answers give us real insights …

