By Alistair Bruyns Back in the day brands would stand on the mountain top and shout their sole purpose for existing – the one compelling reason people should make them…
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By Peter Mosley Recently on Linkedin in the Brand and Communication Management Group there was a lively discussion. By lively I mean 15 pages representing 265 comments. There was some…
2 CommentsBy Peter Mosley From the Trendwatching site. Warning! If you are a marketer, a brand manager or an agency professional. This is a cautionary tale. Please … do not watch.…
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