Social Media and terms like SEO are relatively new to most individuals, and this includes the business world. The novelty of these …
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Public Relations
- Net GenerationPublic Relations
Two Necessary Marketing Lessons Learned from the College Generation
by One Degreeby One Degree 1 minutes readIt's no secret that college students today are the kings and queens of social media and online self-promotion. It is the generation …
Every year the Toronto chapter of the IABC hands out a PR report card. (I wish more folks would do this?) The …
- Peter MosleyPublic Relations
How Rob Ford Took Top Marks in IABC PR Report Card
by One Degreeby One Degree 0 minutes readBy Peter Mosley Rob Ford's campaign to become mayor of Toronto took top marks in the just released Communications Year in Review – …
- AdvertisingPublic Relations
Analyzing Competitive Ad vs PR Spending
by One Degreeby One Degree 3 minutes readBy Jesse Hopps Measuring the effectiveness of your PR process is not a simple task, especially if you don’t have the budget …
- Public RelationsSocial Media
Lets see what you have to say? Comments PLEASE!
by One Degreeby One Degree 0 minutes readAnn Coulter speech canceled at U of Ottawa over security concerns, as students protest Globe & Mail
- BrandingPublic RelationsSEO
Meltdowns, Monitizaton and Monks. The week in review: Friday the 13th edition, February 2009
by One Degreeby One Degree 3 minutes readNew Contributors This Week We have two new contributors this week: Chris McGrath who brought us the Penn State intranet case study …
- Online AdvertisingPublic Relations
PR Gets a New Spin on Impressions…Newsforce
by One Degreeby One Degree 1 minutes readBy Sonia Carreno Today I had the opportunity to catch up with Dana Todd, the Chief Marketing Officer for Newsforce. Newsforce is …
- Public RelationsStrategy
Reaching Your Influencers – ThoughtFarmer's Tubetastic Case Study
by One Degreeby One Degree 5 minutes readby Darren Barefoot Over the past couple of months, we’ve been working with the folks at ThoughtFarmer to devise a marketing campaign. …
- Five QuestionsOffline To OnlinePublic RelationsSocial Media
Five Questions for FreshBooks
by One Degreeby One Degree 6 minutes readSaul Colt is the Head of Magic at FreshBooks. FreshBooks is an online invoicing, time tracking and expense tracking service designed for …
- AdvertisingPublic RelationsSocial Media
The Worst Social Media Ad Campaigns of 2007 (SXSW Coverage)
by One Degreeby One Degree 2 minutes readBy Adele McAlear One of the most entertaining and interactive panels that I attended at the SXSW Interactive Festival last month in …
- MeasurementPublic Relations
MRP 101 – Measuring for Success!
by One Degreeby One Degree 2 minutes readBy Ben Boudreau A long-standing issue in the communications field is that of proving the return on investment for PR initiatives. Since …