Rob Ford's campaign to become mayor of Toronto took top marks in the just released Communications Year in Review – Report Card on Toronto’s Top Newsmakers of 2010 by the Toronto Chapter of the International Association of Business Communicators (IABC). The Report Card evaluated four of Toronto's top news stories and grading them based on the effectiveness of their communications efforts. The association thought that Ford's well focused, passionate campaign was an impressive communications effort, which led to a favourable result.
Category: Public Relations
By Jesse Hopps Measuring the effectiveness of your PR process is not a simple task, especially if you don’t have the budget for PR-coverage subscriptions. Just as challenging is demonstrating that your organization is better than the competition with leveraging PR to save on ad…
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