Strategy

I had the privilege of attending, and speaking at, the 2007 Canadian Marketing Association Annual Convention in Ottawa earlier this month. Here …

If you are on the fence with whether you should be blogging, podcasting, or interacting online – this video is for you. …

Donna Reid from Canada Post presented a case study at the CMA’s National Convention & Trade Show on direct marketing to small …

What began as a pilot project in Toronto, the Scene card has now become a national rewards program. The Scene card – …

Companies looking to acquire subscribers to their services and products are looking at new ways to touch their customers and increase conversions. …

I own threadless shirts, and love seeing their new, and often campy, designs on a weekly basis. With some previous coverage of …

Is it possible to have an immersive, interactive, and on-brand marketing experience without even visiting a Website? I believe you can, based …

Jackie Huba, author of Citizen Marketers, and Eric Peterson, director of community relations at lululemon athletica present interesting approaches to Word of …

Here is a simple but critically important thought for anyone thinking about building web-based services: Web sites aren’t nearly as important as …

I am addicted to American Idol. There, I said it. Now that I have confessed, let me explain why I am hooked …

Joe Pulizzi, VP Penton Media, presented on the “value of creating quality content” at the CMA’s B2B conference last week. Throughout his …

Richard Peddie, President and CEO of Maple Leafs Sports & Entertainment LTD, closed out the CMA’s Advertising and Marketing forum, outlining 5 …