By Bill Sweetman It’s no secret that using humour is a powerful marketing strategy that marketers can use to attract and acquire new customers. Every day we’re likely to see…
2 CommentsCategory: Viral Marketing
Open Letter to Microsoft Marketing: If You Want Your Campaign to Be Viral, You MUST Make It Portable!
Published March 3, 2008
By Kate Trgovac Dear Microsoft … Your new campaign for the Microsoft Home Server is pretty cute. You have put a lot of resources into it – shooting some funny…
10 Comments11 Reasons to Share
Published February 12, 2008
by Ed Dron After looking at hundreds of viral videos, microsites, emails, and services, I started to notice several patterns. Here’s a list of the most common benefits/incentives that make…
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