By Jesse Hopps Successful branding, or re-branding, requires that key stakeholders are involved in a democratic process to agree on what the new brand will be. However, working with every…
2 CommentsCategory: Branding
by Lynda Partner The best part about blogging is that it can be about opinions, unconstrained by the lack of context or data, just pure opinion. Last week I went…
4 CommentsNew Contributors This Week We have two new contributors this week: Chris McGrath who brought us the Penn State intranet case study and Brad Grier who debuts by curating this…
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