Branding

Recent One Degree interviewee Robert Scoble is often seen as an “edge case” (although he hates being called that). Ken Schafer thinks …

One Degree recently asked Mitch Joel – co-owner of Twist Image – Multimarketing Studio, interactive expert, educator, community leader, freelance journalist, and …

One week after registering an alternate to one used in Bell Canada’s ubiquitous “Bell Beavers” ads, One Degree has learned a lot …

Bell’s new mascots – two talking beavers named Frank and Gordon – have an eponymous web site – frankandgordon.ca. I’m glad to …

No doubt there will be lots of Monday-morning quarterbacking about three big marketing events this weekend: Bell’s “Frank and Gordon”, The new …

Starbucks is running great retro-looking TV and print ads this season – all of them matching in-store merchandising for their seasonal “Red …

Speaker, Entrepreneur, Award-Winning Copywriter, Sales & Marketing Expert, Internet Pioneer, Facilitator, Name Developer, Consultant, Author, Whitewater Paddler, Martial Artist, Idea Generator, Advisor …

In this Five Questions interview with Hypenotic’s Barry Martin he manages to cover online branding, foul language, Seth Godin, duck carcasses, how …

(This article is by Guest Contributor Mitch Joel.) Maybe I got a little over excited but I don’t think so. I think …

Have you noticed all the funny names these Web 2.0 companies have? Squidoo, Flickr, Yuku, Meebo, Skype, Rollyo, Writely, Qumana, Memeorandum, Gada.be, …

Ask Jeeves butler gets support from SaveJeeves blog and puts in the spotlight the personal, human touch people crave in their online …

When does ‘branding’ cross the line and become annoying? Last week I set up a new client with a Campaigner email marketing …