Jackie Huba, author of Citizen Marketers, and Eric Peterson, director of community relations at lululemon athletica present interesting approaches to Word of …
Bright Ideas
- Bright IdeasE-mail MarketingPublic RelationsViral Marketing
Google Launches Innovative Email Print-On-Demand Service
by One Degreeby One Degree 1 minutes readAs if Google‘s free Gmail email service wasn’t good enough, the brilliant minds at Google have come up with yet another feature …
- Bright IdeasVideoWeb Sites
Window Tinting Search Reveals Smart Use of Video
by One Degreeby One Degree 1 minutes readDid you know you can buy and install special tinting film on your home windows to reduce the amount of heat transmitted …
The second, and final day, of the ICE07 conference saw some greatly involving presentations with audience members deeply interested in panel discussions. …
- Bright IdeasMobileStrategy
American Idol Demonstrates Power of the On-Demand Consumer
by One Degreeby One Degree 1 minutes readI am addicted to American Idol. There, I said it. Now that I have confessed, let me explain why I am hooked …
- Bright IdeasOnline AdvertisingPodcastingSocial Media
Eight Tips I Picked Up at PodCamp Toronto 2007
by One Degreeby One Degree 1 minutes readI am still coming down from PodCamp Toronto 2007. It was just that good. Nearly 300 podcasters, podcast listeners (podfans?) and students …
- Bright IdeasStrategy
Richard Peddie's 5 Ideas: A CMA Recap
by One Degreeby One Degree 2 minutes readRichard Peddie, President and CEO of Maple Leafs Sports & Entertainment LTD, closed out the CMA’s Advertising and Marketing forum, outlining 5 …
In his lunchtime keynote Mario D’Amico of Cirque du Soleil described what it is like sailing on a blue ocean. Click to …
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- Bright IdeasDomainsPublic RelationsSocial MediaViral MarketingWeb Sites
TripAdvisor Took My Idea. Thanks!
by One Degreeby One Degree 0 minutes readWell, OK, maybe TripAdvisor didn’t take my idea exactly (time will tell), but one thing’s for certain: they did like the domain …
- Bright IdeasPublic RelationsSocial MediaViral MarketingWeb Sites
Take My Idea, Please!
by One Degreeby One Degree 1 minutes readI love films. Always have. Always will. Unfortunately, I may never step foot inside a movie theatre again.
Ron Kunitzky, president of Geyser Consulting, presented how companies can create strategic partnerships to better grow their business at the Canadian Marketing …

