By Sonia Carreno UPS was highlighted at the Warrillow Summit this week in Toronto for having developed and executed a highly effective integrated media campaign that targets small business owners.…
Comments closedCategory: Online Advertising
Today I had the opportunity to catch up with Dana Todd, the Chief Marketing Officer for Newsforce. Newsforce is the freshly launched premium news network that gives press releases the widest and sleekest reach net they’ve seen online to date.
Newsforce launched in July 2008 after securing guaranteed premium ad placement on its network of 288 US newspapers.
The company offers PR Agents large and small the opportunity to gain remarkable visibility within prime news space across the country as well as a landing page with optimal SEO
qualities, attractive content display and full tracking.
Using IAB standard 300×250 space, Newsforce splits the banner into three separate advertising units with 190 lines of character for companies to place their headlines.
By Michael Garrity When Marketing Professor E. Jerome McCarthy first proposed the "4 P’s" of Marketing in 1960, it is unlikely he would have predicted that his "Marketing Mix" categorization…
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