Yahoo! Canada recently launched The Kick, a social network for soccer fans in Canada. As part of their launch program, Yahoo! Canada …
Public Relations
- Public Relations
Brendan Hodgson on Visuals in PR Communications
by One Degreeby One Degree 0 minutes readToday in Calgary, I attended an event entitled “Corporate Reputation Management in a Web 2.0 World”. One of the speakers was Brendan …
- Five QuestionsPublic RelationsSocial MediaStrategy
Five Questions for Mabel's Labels
by One Degreeby One Degree 7 minutes readRecently, I received a charming pitch to review a product. I wrote about that pitch on my blog, talking about why it …
- BrandingE-commerceOffline To OnlinePublic RelationsSearch MarketingSEOWeb Sites
Search Engine Strategies Toronto 2007 – Day 2 Highlights
by One Degreeby One Degree 1 minutes readThe Search Engine Strategies Toronto conference was held in Toronto, Canada on June 12-13, 2007 at the Metro Toronto Convention Centre. As …
- Bright IdeasOnline AdvertisingPublic RelationsResearchSearch MarketingStrategyViral Marketing
15 Cool Things I Learned at the 2007 CMA Annual Convention
by One Degreeby One Degree 0 minutes readI had the privilege of attending, and speaking at, the 2007 Canadian Marketing Association Annual Convention in Ottawa earlier this month. Here …
- BrandingPublic RelationsSocial Media
Hillary’s Misguided Foray into User Generated Content
by One Degreeby One Degree 1 minutes readWill U.S. presidential candidate Hillary Clinton’s “Pick My Campaign Song” vote put her over the top in ’08? Click through to check …
- Bright IdeasE-mail MarketingPublic RelationsViral Marketing
Google Launches Innovative Email Print-On-Demand Service
by One Degreeby One Degree 1 minutes readAs if Google‘s free Gmail email service wasn’t good enough, the brilliant minds at Google have come up with yet another feature …
- Public RelationsSEO
Google Plusbox Makes Life Harder For Marketers
by One Degreeby One Degree 1 minutes readWhen Google experiments with a new feature it isn’t usually something I have to tackle as a marketer. But a recent search …
- BrandingPublic RelationsWeb Sites
Branding 101: The Tale of Two Contact Centers
by One Degreeby One Degree 1 minutes readFor those of you who still don’t think that your customer’s interaction with your contact center is a more important reflection of …
- Public RelationsSocial MediaViral Marketing
Nobody Calls This Shoe Yella: The Nike McFly
by One Degreeby One Degree 1 minutes readAl Cabino’s crusade to get the shoes featured in Back to the Future II on his feet has embraced Social Media. Dubbed …
- Bright IdeasDomainsPublic RelationsSocial MediaViral MarketingWeb Sites
TripAdvisor Took My Idea. Thanks!
by One Degreeby One Degree 0 minutes readWell, OK, maybe TripAdvisor didn’t take my idea exactly (time will tell), but one thing’s for certain: they did like the domain …
- Bright IdeasPublic RelationsSocial MediaViral MarketingWeb Sites
Take My Idea, Please!
by One Degreeby One Degree 1 minutes readI love films. Always have. Always will. Unfortunately, I may never step foot inside a movie theatre again.

