By Tina Mooney The online videoverse is expanding. We’re watching more of it, on more platforms than ever. And just as marketers who once shunned the Internet’s potential have now…
Comments closedCategory: Video
Last week’s Third Tuesday Meetup that drew a crowd of 200+ people was engaging and informative. I attended the event hoping to get insights around how large corporations make videos that are engaging enough for their customers to watch and share. I did not walk away with those exact insights but the ones I did walk away with were just as valuable.
Our speakers for the event were, Amber MacArthur, Chris Dick and Jeff MacArthur from MGI Media. Clearly they were experts when it came to the topic at hand and had great tips for individuals (not businesses) looking to create engaging videos that can be shared and eventually commercialize the content.
Top 5 Key Things to keep in mind when making online videos:
1. Content is King: Though I’ve heard this many times in the business environment, it had never occurred to me in a personal setting. Amber’s main point with this was, if you are going to blog or produce a video, make sure your content is as tight as possible and the more niche the topic, the better.
2. Follow your Passion: I guess this applies to everything in life, not just producing entertaining video. Make sure the topic is something you are passionate about, it makes total sense when you think about your audience. Most of the people watching your video is equally passionate about the topic.
Comments closed“Hulu.ca”… Has a nice ring to it, doesn’t it?
This particular post started out as a rant. It evolved. In the process I realized that, as a media consumer, I’m a temperamental 2-year old with ADD. I have no patience. I want my content the way I want it, and I want it now.
At Christmas I received some iTunes gift cards. I figured I’d be an honest consumer and go buy some content. After surfing the Canadian Apple Store site, I felt discouraged… Where were the commercial-free “Prison Break” episodes that I’d gone looking for? And why were they readily available on the American Apple Store site, where I couldn’t get them, alongside countless hours of other commercial-free entertainment.
A quick Google search brought up numerous ways to get those same episodes, but I was feeling lazy and wasn’t in the mood to forge my mailing address or buy a fresh US-based gift card on eBay. I simply wanted to redeem my existing Canadian-bought gift cards and be entertained.
Around the same time, I found that the Canadian Broadcasting Corporation (CBC) was surprisingly relevant in how it brings new content to market. On the Canadian Apple Store site, I could buy and download “Hockey Night in Canada” games and episodes of “MVP: The Secret Lives of Hockey Wives”.
I could also watch streaming episodes of the Canadian “Dragon’s Den” on CBC.ca for the price of watching one or two quick Rogers commercials. Seemed fair.
However, I didn’t want to pay to download any commercial-free CBC content since the publicly funded broadcaster already gets my tax dollars to send me its signal and its programs for ‘free’.
Besides, where were my “Prison Break” episodes? I had money (the gift cards); I wanted to buy. Another quick Google search reveals how to shield your I.P. to watch those same episodes but I wanted to stay away from the grey-market of 21st century media consumption. Why was it so hard?
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