By Peter Mosley Paul Adams gave this talk at the ‘Voices That Matter’ web design conference in San Francisco in September. I and gave an almost identical talk at the…
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CROSS MEDIA TORONTO (crossmediato.com) announces a stellar line-up of industry executives and technology experts to speak at its event this July 21st, 2010. In partnership with NATPE, the MaRS Discovery District, and the CFC Media Lab, headline speakers include …
Leave a CommentThe proliferation of GPS-enabled smartphones and the advent of location-based mobile browsing has spawned a new breed of consumer that expects marketing to happen seamlessly, “in the moment” — whenever and wherever they are at. It’s a new HERE AND NOW consumer culture that blends the online and offline worlds, fueled by the demand for instant gratification, the desire for more meaningful brand interactions and shared experiences, and the expectation that technology should enable these.
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