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Category: Branding

A Brand Discussion. Clint? Do you feel sloppy Punk? Well, do ya?

Published January 17, 2011

By Peter Mosley

This has been really bugging me for a week.

As a back story, I am an avid golfer. I also get Golf Digest every month and in the recent issue was a full-page ad for Pebble Beach Resorts. Now, if you golf you know Pebble Beach. The Holy Grail of golf. The Vatican of Golf! Also I was with a company a while back that did the branding for PB. Kind of proud of that!

It is certainly on my bucket list for golf courses that I want to play. Not that I envision ever having the $500 US it takes to play the course, of course ONLY if you stay at the resort at – oh, call it $500 a night++.

Continue readingA Brand Discussion. Clint? Do you feel sloppy Punk? Well, do ya?
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Communicating Social Values Improves Brand

Published August 25, 2010

By Jesse Hopps

Fortune 500 companies have recognized significant benefits by successfully promoting civic virtues such as Sustainability, Community, Sponsorship, Charity, and Environment. Although benefits like improved brand integrity are intangible, they can have a significant impact on a company’s long-term success. Increase brand value by developing a communication plan for the organization’s social values.

What is Social Value Messaging?

Social Value Messaging demonstrates alignment of corporate goals with those of the organizations key stakeholders such as customers, employees, and partners. Social Value Messaging programs are not sunk costs, but rather, should be viewed as investments in corporate health.
Following are categories of Social Value Programs:

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Branding Online – How Big Brands Fail To Capitalize With SEO

Published August 3, 2010

By Mark Nicholson

The new marketing presents many opportunities and challenges for brands to get in front of customers, but many of them have yet to use the web to its full marketing potential.

While social media has been getting most of the attention recently, and online advertising is used to some extent, most brands have sidestepped one area that’s said to provide the best ROI either due to not understanding how it works or it’s enormous potential.

Continue readingBranding Online – How Big Brands Fail To Capitalize With SEO
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